Using applied behavioural economics and insights from completing 400+ business assessments, I identify the hidden friction in your website — the moments where visitors pause, get unsure, or lose momentum — and show you exactly how to remove those barriers.
A 3-page Behavioural Messaging Audit™ covering your website:1. Friction Points✔️ Clear, plain-English diagnosis of where visitors:- get confused
- can’t understand your value fast enough
- lose trust
- hesitate
- stop reading
- fail to take action2. Why It’s Happening✔️ Simple explanations grounded in applied behavioural economics:- cognitive load
- ambiguity
- loss aversion gaps
- weak trust signals
- decision friction
- choice overload
- unclear next steps3. What To Fix First✔️ A practical, prioritised improvement plan showing:- what to simplify
- what to add
- what to remove
- what to clarify
- what to reframe
- what to moveFounder-friendly language.
No jargon. No theory. Just clarity.
Most websites fail for predictable behavioural reasons:- They make visitors think too hard
- They trigger hesitation instead of momentum
- Trust isn’t built fast enough
- Losses aren’t highlighted
- The value isn’t instantly clear
- Choices are confusing
- Next steps aren’t obviousYour audit fixes these issues using applied behavioural economics — the science of how people make decisions under uncertainty.This is not copywriting.
It’s diagnosis of friction and confusion.
Founders who want:- clearer website messaging
- stronger conversions
- faster trust
- less friction
- a sharper explanation of what they doAnd who don’t want:- long calls
- questionnaires
- workshops
- consulting retainers
- heavy strategy projectsThis is a simple, one-off clarity product with no effort required from you.
I audit the core decision journey on your website — the pages visitors actually use to decide whether to trust you and take the next step:✔️ your homepage
✔️ your main service or offer page
✔️ your key trust pages (e.g., About/Team)
✔️ how your value is explained
✔️ where trust is built (or missed)
✔️ the flow, order, and clarity of information
✔️ calls-to-action and next-step guidanceThis isn’t a surface-level review.
It’s a behavioural clarity audit of the moments that matter most.You don’t need to send anything.
You don’t need to be available.
You don’t need to prepare.You pay → I audit → you get clarity.
£495 — Behavioural Messaging Audit™A 3-page behavioural economics clarity audit of your website.You’ll receive a clean, structured diagnostic covering:✔️ where visitors get confused or hesitate✔️ why those friction points occur (decision science)✔️ what to fix first to increase clarity and trustNo calls. No questionnaires. No back-and-forth.
Just actionable clarity delivered within 48 hours.
1. Ask for availability
2. Pay
3. Receive your audit within 48 hoursSimple.
I’ve reviewed hundreds of business plans and supported founders in high-stakes assessments — which trained me to spot unclear logic, weak positioning, and hidden friction fast.Now I apply behavioural economics and decision psychology to your website, giving you the same clarity founders rely on when the stakes are high — so visitors understand you more easily, trust you faster, and convert more reliably.
If you’d like me to run a Behavioural Messaging Audit™ on your website, ask for availability.
Or DM me on LinkedIn if you prefer a quick chat first.
Terms of ServiceThis audit provides behavioural analysis and recommendations for clarity and communication purposes. It does not constitute legal, financial, or professional advice. You are fully responsible for any decisions, changes, or actions you take within your business.© Keith Atkins 2025. All rights reserved.